The process of gathering, measuring, analyzing, and reporting data on a website traffic and user behavior on the website is known as Web analytics. Web analytics helps businesses and website owners to keep track of how much time a user is spending on the website, with the help of the data it enables them to improve the user experience of the website, optimize the performance and it also helps make informed and data-driven decisions. It also helps to keep track of page views, and bounce rate and it also helps in increasing the conversions or sales to fulfill the organization’s goal.
In today’s ongoing fast-paced world businesses and websites heavily depend on data to make accurate and well-informed decisions, and for such data collection, measurement web analytics plays an important role. Web analytics also helps in gathering information related to traffic sources, helping to understand whether the traffic is coming through social media, search engines, paid ads, direct from search engines, or direct visits.
Some of the most popular Web Analytics tools are:
Google Analytics is a free tool used by all business types and sizes, it helps provide insights into website traffic, user behavior, and conversion tracking.
Adobe Analytics is an exceptional tool used by large businesses for web analytics providing advanced analysis, real-time reporting, and tracking of traffic.
SEMrush It is a paid tool for digital marketers to analyze keywords and other web analytics features including the amount of traffic on the website, volume, and competition.
Hotjar is a tool whose main focus is on user experience, session recording and feedback tools which helps in keeping track of how much a user is engaged on the website.
Mixpanel is ideally used by SaaS companies and other product-based companies it helps in keeping track of users’ involvement and behavior.
Web analytics is not only used for driving out the data from the websites but also helps in analyzing the data and enhancing the user experience on the website, with the help of the right tool the data can be used in making good decisions and improving the performance by making more effective online strategies.
