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  Social media is one of the most powerful tools for reaching a large audience. These days, people are more active on social media and find, research, and buy things…

  Brand management is one of the most effective marketing techniques that help increase the value of a brand or its product or services in the market. This also builds…

  Marketing communication is one of the most effective techniques adopted by firms to reach out to customers with the purpose of selling their products or services. This tool helps…

  ‘Spectrum Digital’ connects you to your customers. Spectrum’s fast-growing digital platform serves clients from various business verticals, including e-commerce, finance, Travel, Sports, Banking, Entertainment, NGOs, Automobiles, etc. We not…

Artificial Intelligence describes the development of intelligent machines with thinking and behavior patterns similar to humans. Because of its smart capabilities, AI has the capacity to perform tasks with outstanding…

  The gathering, synthesis, and analysis of website data with the objective of improving the website user experience is known as web analytics. It is a technique for managing and…

Google Ads is a program that enables online advertisements to reach audiences who are interested in the products and services that you offer. This kind of advertisement allows you to…