Experience Required: Minimum 2 Years
Platforms: Google Ads & Meta Ads (Facebook / Instagram)
Location: Noida Sector 1

Roles & Responsibilities: 

Campaign Planning & Management

• Plan, create, launch, and manage paid media campaigns across Google Ads (Search, Display,
  YouTube and Meta Ads (Facebook & Instagram).
• Structure campaigns, ad sets, and ads to meet performance goals.
  Audience & Keyword Research
• Conduct in-depth audience research, targeting, and keyword analysis to reach the right
  users.
• Optimize targeting based on performance insights.
  Ad Creatives & Copy
• Develop compelling ad copies and coordinate creative requirements to improve CTR and
  conversions.
• Test different messaging, creatives, and formats.
  Budget & Bidding Management
• Allocate, monitor, and optimize budgets across campaigns.
• Implement effective bidding strategies to maximize ROI, CPA, and ROAS.
  Performance Tracking & Optimization.
• Monitor KPIs such as impressions, clicks, CTR, CPC, CPA, conversions, and ROAS.
• Continuously optimize campaigns based on data and trends.
  Reporting & Analysis.
• Prepare daily/weekly/monthly performance reports.
• Share actionable insights and optimization recommendations.
  A/B Testing.
• Conduct A/B tests on creatives, audiences, landing pages, and bidding strategies.
  Landing Page Coordination.
• Ensure landing pages are relevant, optimized, and aligned with ad messaging.

Required Skills & Qualifications:

• Minimum 2 years of hands-on experience as a Media Buyer or Performance Marketer.
• Strong expertise in Google Ads & Meta Ads platforms.
• Proficiency in Google Analytics, Meta Business Manager, and tracking tools.
• Strong analytical and data-driven decision-making skills.
• Ability to manage multiple campaigns simultaneously.
• Creative mindset with strong problem-solving abilities.
• Good communication and basic project management skills.