Native
Native ads are a form of advertising that blends seamlessly with the content of a website or platform, making them less intrusive and more engaging for users. They match the surrounding content’s look, feel, and function, increasing the likelihood of user interaction. However, native ads can be problematic when they blur the lines between editorial content and advertising, leading to potential confusion or misleading users. This lack of transparency can erode trust, as consumers may not always recognize when they’re being marketed to. Advertisers need to balance effectiveness with ethical practices to maintain credibility.