Marketing Communication

  Marketing communication is one of the most effective techniques adopted by firms to reach out to customers with the purpose of selling their products or services. This tool helps a marketer create brand awareness in the minds of their audience.

Marketing communication includes Sales Promotion, Public Relations, Advertising, word-of-mouth marketing, Personal Selling, and Interactive marketing.

Have a look at the elements of marketing communication:

  • Advertising

  To inform customers about the goods and services via print media, television, online websites, radio, etc., companies used indirect paid methods. It is one of the most effective marketing strategies through which companies can reach out to a large audience about their products and services.

  • Sales Promotion

  A sales promotion strategy encourages the audience to buy the goods and services by offering them short-term incentives. This promotion tool not only attracts new customers but also helps retain existing ones. Some of the promotional tools include coupons, paybacks, discounts, rebates, etc.

  • Events

  With these techniques, companies can build strong and lasting relationships with customers. It is direct marketing that impacts the bonding between the company and the target audience positively.

  • Interactive Marketing

  Interactive marketing creates a stronger bond with customers by giving solutions to their problems. Some companies use particular websites so that users can ask questions.

  • Direct Marketing

  Many companies use mobile phones, faxes, and emails to directly communicate with customers. This technique eliminates third-party involvement.

  • Public Relation

  Companies are involved in various social activities in order to create a brand image in front of their audience. They can be involved in such initiatives as planting trees, donating to children’s education, organizing the blood donation camp, and many other initiatives.

  • Personal Selling

  One of the classic ways of marketing is when a salesman approaches the client personally and provides details about their product and services. It is done via text, email, oral, or face-to-face.

  • Word-of-Mouth Marketing

  This is a form of marketing where customers share their personal experiences with their peer group, friends, or family. They spread the message of how they feel about the brand.