Reasons to choose Google Ads

Google Ads, is the most relevant website for businesses and advertisers for doing online advertising and this is made by Google itself, so Google ads will provide them with the best results according to the working and algorithms of Google. With Google Ads businesses and advertisers can advertise their products by doing paid advertising. This website works on the PPC(pay-per-click) model, which means one has to only pay when any user clicks on the ads campaigns put up by them. The advertisers can use various types of ads to run on Google ads: Search ads, Display ads, Video ads, Apps ads, Shopping ads. 

  • Search ads: Text based ads appear on Google search results page when a user searches for a specific keyword.
  • Display ads: This is image or video based ads that runs on different websites, apps and other Google display networks.
  • Video ads: Advertisers can make video content to promote their product on YouTube or other Google’s video partner sites.
  • Apps ads: People can advertise their mobile app on Google ads by displaying them on Google search, YouTube, google play store.
  • Shopping ads: Such ads come up with images of the product and it’s prices, this is used by e-commerce sites. 

Google Ads Tools:
Google ads provide its users with various tools to optimize their content and Ad campaigns. 

  • Keyword Planner:  this tool helps in finding relevant keywords, it also helps to find keyword ideas, their volumes, monthly searches, competition etc.
  • Google Analytics: This tool helps to analyze the website and its performance, it gives information on how visitors interacted with the website after clicking on the ad and gives you the user’s experience.
  • Google Trends: this is another useful tool it keeps track of the trends by analyzing the keywords and helps to make relevant ads by using relevant keywords.

There are more useful tools present on Google ads for different purposes.

Major reasons to choose Google ads are:

  • Due to its massive reach, as we know google is one of the largest search engines used by billions of people.
  • It allows you to target an audience according to the specific keywords, locations, interest.
  • Google ads provide fast results and bring traffic much quickly to the website as compared to seo.
  • It also helps to keep a track on the clicks, visitors and other analytics regarding your ads.